Logo Design
Surabhi
Logo Design for small business selling desi ghee. The visual for of GIR Cow and milk drop in a Symbol with Devanagari Hand lettering together gave birth to the Logo Design of Surabhi.
In the design brief of Project Surabhi, we were not aware of the A2 milk and its products, the breeds of cows. We gathered some basic details and understood the GIR Cows from a visual point of view.
Our association with Surabhi started long back in 2017. In the design brief of Project Surabhi, we were not aware of the A2 milk and its products, the breeds of cows. We gathered some basic details and understood the GIR Cows from a visual point of view. At Phi Design we always look for capturing details, we visited the farm and captured details like shades, facial features, shapes, and forms. Being a spiritual name Surabhi we decided to for Devanagari Hand Lettering. We had a few meetings about the products and services of Surabhi agro vet and after some research, we presented the Logo Design.
The visual for of GIR Cow and milk drop in a Symbol with Devanagari Hand lettering together gave birth to the Logo Design of Surabhi. Later on product labels, we added footprints of Cow. Phi Design Team created two colour versions of this logo one for milk and the other for veterinary products. Shades of Green and Brown were used. Later on, we got a tagline of Purity, Trust and Consistency.
Sujit Suresh Nilegaonkar and his team were fully satisfied with the design journey with Phi and the deliverables of the project. We also learned a lot about GIR cows and A2 milk.
प्रत्यक्ष गायीच्या मुक्त संचार गोठ्यावर येऊन स्वतः फोटो घेतले, खुरांचे निरीक्षण करून फायनल प्रॉडक्टच्या बॅक ग्राउंड वर जो गायीच्या खुरांचा Watershed तयार केला आहे, त्यामुळे लोगो आणि Package Design वेगळ्या स्तरावर गेले. प्रत्यक्षाहून प्रतिमा उत्कट म्हणतात त्याप्रमाणे, आपल्या मनातील संकल्पना कागदावर उमटलेली पाहून खूप आनंद झाला. Phi Design आणि त्यांच्या टीमला पुढील वाटचालीसाठी हार्दिक शुभेच्छा.
Sujit Suresh Nilegaonkar,
Surabhi Agrovet